Jay Z Loses Biggest Budweiser Sponsorship Deal - Zinny's Blog




Jay Z Loses Biggest Budweiser Sponsorship Deal

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Rapper Jay-z's ''Made in America'' key sponsor, Budweiser has decided to pull the plug by not spend millions of dollars staging and promoting the festival even though 2018’s “Made In America” despite the popular lineup of stars like: Nicki Minaj, Post Malone, Meek Mill, Diplo, Zedd, Ty Dollar $ign, Miguel, Fat Joe, Lil B, and JPEGMAFIA. They opted to invest more in country music events because they realized that country music attendees drink more Budweiser beer.

Ad Age has the inner scoop:
We are realizing that music is being consumed in many different ways today and we want to keep up with trends and how consumers are behaving today,” declared Budweiser Vice President Ricardo Marques. "fans at country music events spend more on beer than at similarly sized events featuring other genres.”

Earlier this year, Jay-Z’s music streaming service, Tidal, was accused of falsifying the number of streams played by users on the platform. Tidal is reportedly months behind on payments to labels, and some artists have become withdrawing their music from the service.

In May, Jay-Z reportedly convinced rapper Meek Mill to back out of a meeting with President Donald Trump on the topic of prison reform.

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